Terms and Conditions

1. Agreement and order of precedence

These Terms and Conditions apply when a business customer or organisation (Customer, you) accesses the Shifter website or purchases, tests or uses services from Shifter Strategy FZ-LLC (Shifter, we, us).

Shifter is a B2B service for business use. It is not a consumer application and is not intended for personal, household or individual consumer use.

If you sign or accept a proposal, order form, statement of work, master services agreement or similar document (each an Order), that Order controls for commercial scope, pricing, start dates, deliverables, service period and any terms that expressly conflict with these Terms. The public Data Processing Addendum, AI & Acceptable Use Policy, Privacy Policy and any accepted Order form part of the agreement.

2. Provider and legal contact

Shifter Strategy FZ-LLC also operates Agentsdub.ai. Shifter and Agentsdub.ai are distinct brands and offers, but both bill under the same legal entity.

3. Services

Shifter provides managed AI operations and operating-layer services for founder-led teams. Depending on the Order and configuration, this may include:

• mapping repeated workflows, handoffs, decisions, approvals, documents, inboxes, chat channels, CRM fields and reporting loops;
• setting up or improving AI-assisted drafting, routing, summarising, research, QA, follow-up, task handling and internal knowledge workflows;
• connecting or coordinating tools such as Slack, email, spreadsheets, CRMs, Notion, Airtable, Zapier, Make, n8n, Google Workspace, calendars and similar systems;
• human monitoring, review, escalation, documentation, training and workflow tuning; and
• outbound outreach or communication workflows where expressly requested and legally permitted.

Unless expressly stated in an Order, Shifter does not act as your chief operating officer, lawyer, accountant, financial adviser, recruiter, regulated professional, broker or employment agency.

4. Customer responsibilities

You are responsible for the legality, accuracy and completeness of all information, instructions, contact lists, suppression lists, brand assets, documents, credentials, platform accounts and systems you provide or approve. In particular, you must have authority to share Customer Data, provide lawful instructions and opt-out records, maintain required licences and platform permissions, review high-risk outputs, promptly correct inaccurate data, and avoid sending special-category or highly sensitive data unless expressly agreed in writing.

5. AI-assisted operations and human review

Shifter uses AI-assisted tools, prompts, workflows and automations to help organise, draft, route and execute repeated operational work. AI systems can be inaccurate, incomplete, delayed, biased or inappropriate, especially where source data is incomplete or changing.

• No AI output should be treated as legal, financial, medical, tax, employment, investment or other regulated professional advice.
• You must maintain appropriate human review and escalation for important commitments, regulated statements, hiring decisions, customer promises, pricing, complaints and high-risk situations.
• You remain responsible for decisions made from Shifter outputs and for final approval of external communications unless an Order expressly states otherwise.
• We may pause or adjust workflows if we believe a configuration creates legal, safety, security, platform or reputational risk.

6. Outbound outreach, messaging and opt-outs

Where an Order includes outbound calls, WhatsApp, SMS, email, social messaging or other outreach, you must provide lawful contact data, consent or other valid lawful basis, and current suppression lists before any campaign starts. Companies may be subject to telemarketing, email marketing, platform, do-not-call, consent, recordkeeping and identification rules. We can support workflow implementation, but you remain responsible for obtaining approvals and ensuring your campaigns are lawful.

We will configure workflows to honour STOP, unsubscribe and do-not-contact requests that are made known to us or captured by the configured channels. You must promptly provide and update suppression information from channels or systems outside our control.

7. Commercial terms, fees and taxes

Fees, payment schedules, service start dates, cancellation rights, renewal terms and included deliverables are set out in the applicable Order. Unless an Order says otherwise, fees are exclusive of VAT, withholding, duties and other taxes, levies or government charges, which are your responsibility where applicable.

We may suspend or delay services for unpaid invoices, missing access, unsafe instructions, platform restrictions, legal concerns or failure to provide required information. Unless expressly stated in an Order, we do not offer refunds for completed setup, strategy, configuration, consulting, usage or managed service work.

8. Data, privacy and intellectual property

You retain ownership of your Customer Data. You grant us the rights needed to host, process, transmit, analyse and use Customer Data to provide and secure the services and as otherwise allowed by the agreement. Our processing of personal data is described in the Privacy Policy and, where we process Customer Data on your behalf, the Data Processing Addendum.

Unless an Order expressly says otherwise, Shifter owns or retains all rights in its methodology, know-how, templates, prompts, workflows, automations, integration patterns, documentation, QA processes, monitoring processes, software, designs and service materials. You may use configured outputs and deliverables for your internal business purposes as part of the paid service, but you may not copy, resell, reverse engineer or commercialise our service methods or materials.

9. No guarantees, disclaimers and liability

To the maximum extent permitted by law, the website and services are provided on an "as is" and "as available" basis except as expressly stated in an Order. Our aggregate liability arising from the website, services or agreement is limited to the fees paid by you for the affected services during the three months before the event giving rise to liability. Nothing in these Terms limits liability that cannot be limited under applicable law.

10. Governing law and contact

These Terms and any non-contractual obligations arising from them are governed by the laws of the United Arab Emirates. Subject to any mandatory law or dispute process stated in an Order, the competent courts of the United Arab Emirates have jurisdiction.

Questions about these Terms can be sent to legal@agentsdub.ai.