Terms and Conditions

1. Agreement and order of precedence

These Terms and Conditions apply when a business customer or organisation (Customer, you) accesses the Shifter website or purchases, tests or uses services from Shifter Strategy FZ-LLC (Shifter, we, us).

Shifter is a B2B service for business use. It is not a consumer application and is not intended for personal, household or individual consumer use.

If you sign or accept a proposal, order form, statement of work, master services agreement or similar document (each an Order), that Order controls for commercial scope, pricing, start dates, deliverables, service period and any terms that expressly conflict with these Terms. The public Data Processing Addendum, AI & Acceptable Use Policy, Privacy Policy and any accepted Order form part of the agreement.

2. Provider and legal contact

Shifter Strategy FZ-LLC also operates Agentsdub.ai. Shifter and Agentsdub.ai are distinct brands and offers, but both bill under the same legal entity.

3. Services

Shifter provides AI Search Visibility, Answer Engine Optimization, and related managed services for business customers. Depending on the Order and configuration, this may include:

• mapping high-intent buyer prompts, AI answer outputs, competitor visibility, citations, sources, website content, entity signals, schema and reporting loops;
• setting up or improving AI-assisted research, analysis, content recommendations, reporting, QA, follow-up and knowledge workflows related to AI Search Visibility;
• connecting or coordinating tools such as Slack, email, spreadsheets, CRMs, Notion, Airtable, Zapier, Make, n8n, Google Workspace, calendars and similar systems;
• human monitoring, review, escalation, documentation, training and workflow tuning; and
• outbound outreach or communication workflows where expressly requested and legally permitted.

Unless expressly stated in an Order, Shifter does not act as your chief operating officer, lawyer, accountant, financial adviser, recruiter, regulated professional, broker or employment agency.

4. Customer responsibilities

You are responsible for the legality, accuracy and completeness of all information, instructions, contact lists, suppression lists, brand assets, documents, credentials, platform accounts and systems you provide or approve. In particular, you must have authority to share Customer Data, provide lawful instructions and opt-out records, maintain required licences and platform permissions, review high-risk outputs, promptly correct inaccurate data, and avoid sending special-category or highly sensitive data unless expressly agreed in writing.

5. AI-assisted operations and human review

Shifter uses AI-assisted tools, prompts, workflows and automations to help organise, draft, route and execute repeated operational work. AI systems can be inaccurate, incomplete, delayed, biased or inappropriate, especially where source data is incomplete or changing.

• No AI output should be treated as legal, financial, medical, tax, employment, investment or other regulated professional advice.
• You must maintain appropriate human review and escalation for important commitments, regulated statements, hiring decisions, customer promises, pricing, complaints and high-risk situations.
• You remain responsible for decisions made from Shifter outputs and for final approval of external communications unless an Order expressly states otherwise.
• We may pause or adjust workflows if we believe a configuration creates legal, safety, security, platform or reputational risk.

6. Outbound outreach, messaging and opt-outs

Where an Order includes outbound calls, WhatsApp, SMS, email, social messaging or other outreach, you must provide lawful contact data, consent or other valid lawful basis, and current suppression lists before any campaign starts. Companies may be subject to telemarketing, email marketing, platform, do-not-call, consent, recordkeeping and identification rules. We can support workflow implementation, but you remain responsible for obtaining approvals and ensuring your campaigns are lawful.

We will configure workflows to honour STOP, unsubscribe and do-not-contact requests that are made known to us or captured by the configured channels. You must promptly provide and update suppression information from channels or systems outside our control.

7. Commercial terms, fees and taxes

The accepted Order records your plan, selected extras, deliverables, payment schedule and service start date. Fees are in USD and exclude applicable taxes unless stated otherwise. A change of plan or additional scope requires your agreement.

Monthly plans

• Gear 1 — $1,797/month. One-site optimization, 30 articles, 3–5 earned links (target), 3–5 brand mentions and tracking for up to 150 prompts. One PR campaign per quarter. Strategist support, weekly written reporting and Slack.
• Gear 2 — $2,997/month. Full-site optimization, 45 articles, 6–10 earned links (target), 5–8 brand mentions and tracking for up to 300 prompts. One PR campaign per month. Strategist support, weekly written reporting and Slack.
• Gear 3 — $5,000/month. Managed content, technical work and external authority; 45–60 expert-reviewed articles, 8–12 earned links (target), 8–12 brand mentions and up to 500 tracked prompts. One monthly PR campaign. Weekly reporting and a monthly strategy call.
• Gear 4 — $8,000/month. 45–75 researched articles with FAQs, 10–15 earned links (target), 12–15 brand mentions and up to 750 tracked prompts. Two monthly PR campaigns. Weekly reporting and monthly executive reporting.
• Gear 5 — $10,000/month. 45–90 researched articles with FAQs, 12–20 earned links (target), 15–20 brand mentions and up to 1,000 tracked prompts across markets. Up to four monthly PR campaigns, weekly reporting and the strategy-call schedule recorded in your Order.
• Gear 6 · Custom — no published price. For several products or markets, custom research or procurement requirements. Scope, fees, term and payment terms are agreed after a scoping call and set in a signed Order. The guarantees in this section apply to Gear 6 only where the Order expressly says so.

Article quantities above are monthly. Backlink and brand-mention figures are monthly targets for earned placements, averaged over a quarter and reported with URLs; we never buy links. They are not guaranteed and are not part of the first-30-days delivery guarantee, which covers the link-earning work recorded in your Order. Gear execution capacity is allocated across the agreed priorities; the Order records the monthly mix and any changes. PR is approved syndicated distribution with a coverage record, not a promise of independent journalist coverage, search rankings or AI citations. Compare plans and extras ↗

Billing and commitment

Gear 1 and Gear 2 run month to month unless you expressly select the six-month commitment described below. For month-to-month service, email hello@shifter.co before your next monthly renewal to stop that renewal; no additional 30-day notice period applies. Service continues through the paid billing period.

Gear 3–5 use rolling 90-day terms, billed monthly. An expressly selected six-month minimum commitment takes precedence over the plan’s usual term until that minimum period ends. For either commitment, cancellation before the term renews stops renewal at the end of the current agreed term; it does not shorten that term or create a new one. Your Order records the term dates. Cancellation does not override an express refund or free-work guarantee. There is no standard onboarding fee.

Optional extras

• Authority sprint: $5,000 once for a 45-day project, with the work recorded in your Order.
• Visitor identity: $1,797/month for up to 2,500 US website visitors per month. The setup and use must meet the applicable privacy requirements.
• Website rebuild: $5,000 once, plus $3,000 for migration. You may expressly choose to waive that migration fee in exchange for a six-month commitment to your selected monthly plan. The six-month option must be selected; it is not applied automatically. After that minimum period, the plan’s usual renewal terms apply.

The order summary separates one-time charges from monthly charges before payment. Optional extras and approved third-party charges are separate from the base plan. We may suspend or delay work for unpaid invoices, missing access, unsafe instructions or platform restrictions; any effect on scope or timing is recorded with you.

First 30 days: agreed work or your first fee back

If Shifter does not deliver the work agreed for the first 30 days, we refund the first month’s base service fee. The accepted Order records that work, its completion checks and the service start date. This is a delivery guarantee, not an unconditional satisfaction or results guarantee.

To request a refund, email hello@shifter.co or reply to your service thread, identifying your business and the agreed work that was not delivered. We compare the request with your Order and the delivery record. Partial delivery does not reduce this to a prorated refund. The guarantee covers the first month’s base service fee; separately selected projects, extras and third-party charges follow their agreed terms. The traffic guarantee’s access conditions do not change this separate delivery promise.

90-day traffic growth guarantee — qualified Gear 1 and Gear 2 clients

For Gear 1 and Gear 2 clients whose eligibility is confirmed before onboarding, we commit to at least 30% growth in qualified organic and AI search traffic over the first 90 service days, compared with the prior 90-day baseline. If the target is not reached while the agreed execution conditions are met, we continue the agreed base service without its management fee until the target is reached. This guarantee does not apply to Gear 3–5.

We confirm fit, baseline and plan eligibility before work starts. You must provide GA4, Google Search Console, CMS and required technical access in week one, and must not block content, agreed fixes or reasonable approvals. A major migration, tracking failure or site-wide change that invalidates the agreed baseline prevents a valid comparison; its effect must be documented and resolved with you. We do not silently replace the baseline.

The Order records what counts as qualified traffic, the GA4 property, source and channel rules, exclusions, timezone and both 90-day windows. We count qualifying organic-search and identified AI-referral sessions once. Google Search Console is used to review organic-search clicks and data quality separately; its clicks are not added to GA4 sessions. The traffic growth percentage is (assessment sessions − baseline sessions) ÷ baseline sessions × 100. A zero or invalid baseline must be resolved before eligibility is confirmed. After day 90, further assessments compare the latest complete 90-day period with the original baseline, on the review schedule recorded in your Order.

For eligible clients below the target at day 90, the base service fee is waived from day 91 until the agreed traffic target is confirmed. We refund service fees prepaid for that free period, or credit them if you prefer. We share the supporting figures and next billing date before paid billing resumes, and never charge retrospectively for the free period. Optional extras are billed separately as recorded in the Order.

AI mentions, citations, recommendation rates and prompt positions remain useful reporting measures, but they are not the traffic guarantee’s success criterion. Traffic growth does not guarantee enquiries, revenue or profit. Read the measurement notes ↗

These express guarantees take precedence over a general no-refund or no-results statement. They continue to apply to the periods they cover; other cancellation or refund rights remain as stated in the accepted Order and applicable law.

8. Data, privacy and intellectual property

You retain ownership of your Customer Data. You grant us the rights needed to host, process, transmit, analyse and use Customer Data to provide and secure the services and as otherwise allowed by the agreement. Our processing of personal data is described in the Privacy Policy and, where we process Customer Data on your behalf, the Data Processing Addendum.

Once the agreed fees for a client deliverable are paid, you have a perpetual, worldwide, non-exclusive right to publish, reproduce, adapt and use that final deliverable for your business, including on your public website and in marketing. This covers the articles, approved releases, media, website work and other client-facing deliverables created for you under the Order, to the extent we hold the necessary rights. These rights continue after the service ends.

Shifter retains its pre-existing and generally reusable methods, know-how, templates, prompts, workflows, automations, integration patterns, software and other background materials. If Shifter-owned background materials are incorporated into a paid final deliverable, you may use them as needed to use that deliverable; this does not grant rights to sell or license those background materials separately. Third-party assets, software and services remain subject to their own licences and terms. We identify any third-party restrictions that affect your intended use before including them in your deliverables. An accepted Order may expressly grant broader rights.

9. Results, disclaimers and liability

To the maximum extent permitted by law, the website and services are provided on an "as is" and "as available" basis except as expressly stated in an Order. Our aggregate liability arising from the website, services or agreement is limited to the fees paid by you for the affected services during the three months before the event giving rise to liability. Nothing in these Terms limits liability that cannot be limited under applicable law.

10. Governing law and contact

These Terms and any non-contractual obligations arising from them are governed by the laws of the United Arab Emirates. Subject to any mandatory law or dispute process stated in an Order, the competent courts of the United Arab Emirates have jurisdiction.

Questions about these Terms can be sent to legal@shifter.co.