What is Answer Engine Optimization?

Making your company the answer AI assistants recommend. When buyers ask who to hire, AEO is the work that puts your name in that answer.

How is AEO different from SEO?

SEO earns you a position on a results page. AEO earns you the recommendation inside the answer itself. Not ranking — being named.

What exactly is the free snapshot?

30 buyer prompts tested on your category: your visibility score, the competitor shortlists, and the first fixes, prioritized. Free.

Why Shifter and not a monitoring tool?

Tools tell you you're invisible. We do the work that changes the answer — question by question, until you're the recommendation.

What happens after the snapshot?

If it's useful, we keep going monthly: re-test the questions, fix what keeps you out, show you what changed. From EUR 3,500/month, cancel any time.

How does the guarantee work?

Day 90, we re-run your same 30 questions. If your score hasn't improved, we keep working free until it does. Two fair conditions: we get the access we need in week one, and the fixes we ship aren't left blocked.

Do you work with competitors?

No. One client per category — while we work with you, we don't take anyone competing with you.

Answer Engine Optimization for B2B

Be the answer AI recommends.

Your buyers ask ChatGPT who to hire before they ever reach your site.

Get your free AI Visibility Snapshot Start right away — €3,500/mo

Good to see you.

+ Best company for lead generation in New York Medium ▾

1You not mentioned with shifter.

Last 7 days ▾ All Platforms ▾ All Topics ▾ Sample data Competitors ▾

AI Visibility Score

Trend over the last 7 days

23%7 of 30 checks

Industry Ranking

Brands with highest AI visibility

# Brand Mentions Position Change Visibility

1 42 1.2 +2.1% 68%

2 33 2.1 -1.2% 54%

3 27 2.8 +0.8% 41%

— YouYOU 7 — — 23%

Share of Voice

Your mentions in AI answers vs competitors

6%7 of 109 mentions

Voice Leaderboard

Share of voice ranking

1 39%

What buyers see

Buyers are already getting answers. You’re not in them.

Gartner projected a 25% drop in traditional search volume by 2026 as buyers shift to AI assistants.

Today

ChatGPT

Who should we hire for AI visibility?

I’d compare the visible providers first:

1CCorvala DigitalAI visibility platform

2MMiravine StudioContent & SEO agency

3FFerrowen PartnersB2B marketing consultancy

shifter — not mentioned

After the work

ChatGPT

Who should we hire for AI visibility?

Here’s who I’d shortlist:

1s.ShifterAnswer Engine Optimization for B2B

2CCorvala DigitalAI visibility platform

3MMiravine StudioContent & SEO agency

Recommended first

The names in this example are fictional. The numbers below are real — method in the research note.

30prompts tested

7/30appeared

23/30absent

Read the research note →

How it works

Test. Fix. Re-test.

The report shows the gap. Shifter leads the work that can change it.

01 · TEST

Map the questions

Run the buying prompts that shape your shortlist.

02 · FIX

Change the evidence

Prioritize content, sources, entities, and proof.

03 · RE-TEST

Show what moved

Same questions. Fresh captures. Clear next move.

Founder-led

€3,500 a month.

Cancel any time · no onboarding fee

30 buyer questions, re-tested monthly
Shifter-branded report and answer captures
Priority fixes led or coordinated for you

Five clients max · one per category · you work with the founder

Start now Get the snapshot first

Questions

Straight answers.

What is Answer Engine Optimization?: Making your company the answer AI assistants recommend. When buyers ask who to hire, AEO is the work that puts your name in that answer.
How is AEO different from SEO?: SEO earns you a position on a results page. AEO earns you the recommendation inside the answer itself. Not ranking — being named.
What exactly is the free snapshot?: 30 buyer prompts tested on your category: your visibility score, the competitor shortlists, and the first fixes, prioritized. Free.
Why Shifter and not a monitoring tool?: Tools tell you you’re invisible. We do the work that changes the answer — question by question, until you’re the recommendation.
What happens after the snapshot?: If it’s useful, we keep going monthly: re-test the questions, fix what keeps you out, show you what changed. From €3,500/month, cancel any time.
How does the guarantee work?: Day 90, we re-run your same 30 questions. If your score hasn’t improved, we keep working free until it does. Two fair conditions: we get the access we need in week one, and the fixes we ship aren’t left blocked.
Do you work with competitors?: No. One client per category — while we work with you, we don’t take anyone competing with you.

Start with your snapshot

See who AI recommends.

Bring your website, category, and competitors. We’ll show you where you stand.

Get your free AI Visibility Snapshot