Shifter

Visibility log.

Shifter is its own first client. Each week I log what was done to get shifter.co found on Google and named in AI answers, why, the evidence, and what changed. Weeks where nothing moved are logged too.

  1. September 24, 2026

    Week of September 21, 2026

    Shifter is its own first client. This week I recorded where Shifter stands in AI answers before any new content, then published the first six guides.