Measurement notes.

Start with the same measure

Before work begins, we agree the traffic sources, qualifying visits, exclusions, reporting timezone and dates in your service Order. The baseline is the 90 days before your service starts; the first assessment covers the first 90 service days.

We use GA4 to count qualified organic-search and identified AI-referral sessions once. Google Search Console helps us check organic-search clicks and tracking quality. We report those clicks separately, rather than adding them to sessions.

The traffic calculation

Traffic growth = (assessment sessions − baseline sessions) ÷ baseline sessions × 100.

The target is at least 30%. For example, a baseline of 1,000 qualifying sessions requires at least 1,300 in the comparison period. This illustrates the calculation; it is not a client result.

We keep the same definitions for both periods and show the underlying counts. After day 90, subsequent checks compare the latest complete 90-day period with the original baseline. A zero baseline cannot support a percentage comparison. Missing or invalid tracking must be resolved before guarantee eligibility is confirmed.

Who the guarantee covers

The 90-day traffic guarantee is available to qualified Gear 1 and Gear 2 clients. We confirm eligibility after reviewing the business, baseline and chosen plan, before onboarding. It does not apply to Gear 3–5.

We need GA4, Search Console, CMS and technical access in week one, plus timely approvals and unblocked implementation. A major migration, tracking failure or site-wide change must not invalidate the comparison.

If the target is missed while those conditions are met, we continue the agreed base service without its fee from day 91 until the target is reached. Read the guarantee and billing terms ↗

What else we show you

Your weekly report connects the completed work with search traffic, AI mentions, citations and recommendations. The prompt limit comes from your selected plan; the questions and platforms are agreed for your business.

We distinguish a mention from a recommendation and a link to your site. These observations help choose the next work; they are not substitutes for traffic in the guarantee. Where enquiry tracking is available, we review it separately. More traffic or visibility alone does not establish the cause of a sale.