SEO, AEO, GEO.
What’s actually different?
What the three terms mean, where they overlap, and which work to prioritize.
Read the guideShifter Insights
A closer look.
Notes on search, AI answers and the work that helps buyers find you.
SEO, AEO, GEO.
Update an existing page or write a new one?
Four questions decide whether to update, merge, write new or leave it.
What a useful SaaS comparison page includes
Buyer criteria, like-for-like plans and a source for every cell.
A SaaS content brief writers can actually use
Record the decisions a writer shouldn’t have to guess.
How to check AI-assisted content for product and factual errors
Split the draft into claims and check each one against its source.
When two articles answer the same question
Map each page’s question, reader and intent before you merge.
What makes a backlink relevant to your SaaS business?
Judge a placement as your buyer would, and label anything paid.
Brand mentions, backlinks and AI citations: what did you receive?
Five different records, each checked its own way.
How ChatGPT, Gemini and other AI engines find their answers
Which index each engine searches, and the crawler that decides if you appear.
Which AI SDR tools do ChatGPT and Perplexity recommend?
15 buyer questions, two engines, two runs a day apart: which AI SDR tools both runs recommended, and what changed since July.
Your first month with an SEO agency: what should be ready by day 30?
What should exist by day 30, before rankings have had time to move.
The access and inputs your SEO agency needs to start work
The permission to grant in each tool, and the inputs that aren’t logins.
Traffic guarantees and delivery guarantees promise different things
Read the measure, your obligations and the remedy before relying on either.
What your SEO agency should hand back when you leave
The accounts, work, records and rights to have on the last day.
SEO or paid search: which bottleneck are you trying to solve?
Five questions that show which channel fits your current problem.
When to increase your SEO budget, and what to check first
Five checks before you approve a bigger scope.
How to find buyer questions when your website has little traffic
Start with the conversations you already have.
How to choose the next six topics for a B2B SaaS website
Score candidates on evidence and closeness to a decision.
What your SEO and AI search report should show
Follow the work, check the numbers and know what to do next.
What $1,800 a month can buy in SEO for a SaaS company
What a defined monthly budget covers, and where your team still needs to contribute.
How to choose a B2B SEO agency when every proposal sounds convincing
The samples, responsibilities and evidence worth checking before you sign.
SEO agency, freelancer or in-house hire: what does your SaaS team need?
Find the gap in your team before deciding who to hire.
Thirty articles a month: how to tell whether you're buying useful content
Follow one piece from brief to publication to judge a volume promise.
What buyers need to find on a SaaS product page
Show the job, the workflow and the effort to get started.
14 AEO & GEO agencies, reviewed by someone who runs one.
Who does AI recommend for AI SDR?