Visibility log · September 2026

Week of September 21, 2026

Shifter is its own first client. This week I recorded where Shifter stands in AI answers before any new content, then published the first six guides.

Fabian Cid

Founder, Shifter

September 24, 2026
2 min read

Work completed

• Recorded the baseline on September 24. I asked ChatGPT and Perplexity the 25 questions a buyer asks when choosing an SEO or AI search agency, from Spain. ChatGPT ran in Temporary Chat and Perplexity in Incognito, so past chats didn't shape the answers. Shifter was named in 0 of 50 answers. From a US connection, Shifter was named in 0 of 25 ChatGPT answers and 0 of 25 Perplexity answers.
• Published six guides, three minutes after the baseline finished:
  • What your SEO and AI search report should show
  • What $1,800 a month can buy in SEO for a SaaS company
  • How to choose a B2B SEO agency
  • SEO agency, freelancer or in-house hire
  • Thirty articles a month: how to judge useful content
  • What buyers need to find on a SaaS product page
  Each has one original visual with a PDF download, and a short FAQ.
• Added FAQ and "last updated" markup to the two July guides, so search engines can read their questions and dates.
• Put Shifter's company details back into the site's structured data: the LinkedIn, Crunchbase and Clutch profiles, the sales contact and the logo.
• Asked Google to index /about and /method. Google had found /about but not indexed it, and didn't know /method existed.
• Verified shifter.co in Bing Webmaster Tools.
• Added a switch that keeps my own visits out of the site's analytics, so visit counts show other people.

Why

The baseline shows where the engines look when a buyer asks which agency to hire:

• On ChatGPT, the three most-cited sites were the websites of agencies it recommended, cited in 14, 12 and 10 of 25 answers.
• All 25 Perplexity answers cited at least one "best agencies" list. On ChatGPT, 5 of 25 did.

Shifter had neither: no pages that answer those questions, and no place on those lists. The six guides are the first half of the fix. Getting onto the lists is separate work that hasn't started yet.

The indexing and Bing work is there so the engines can find the new pages. Indexing for the six guides is requested only after the US series is recorded, so neither baseline includes them.

Evidence

• The six guides, linked above, with their publish dates.
• The baseline's question list, raw answers and cited links are kept. Email hello@shifter.co and I'll send them.

Measured outcome

Nothing measured yet. The guides are days old and not indexed. Around October 26, I'll ask the same 25 questions again with the same setup, and report each engine separately, as counts.

Next

Eight more guides are planned for October 1.