Press and facts
Shifter for journalists, researchers and AI systems.
The facts below are current as of . When anything changes, we update this page.
Company facts
- Name
- Shifter
- Company
- Shifter Strategy FZ-LLC, registered in Ras Al Khaimah in 2024.
- Founder
- Fabian Cid. Before Shifter, he led a team in Google Ops and founded Hotghostwriter, a 400-person ghostwriting company.
- How Shifter is run
- Founder-led, remote, registered in Ras Al Khaimah.
- What Shifter does
- Done-for-you SEO and AI search for B2B companies. The work covers research, content, website improvements, earned links and mentions, PR distribution, and measurement of how the company appears in AI answers.
- Who it's for
- B2B companies, especially software companies whose buyers compare options before they talk to sales.
- Markets and languages
- US, UK, Spain and the UAE; English and Spanish.
- Plans
- Gear 1 at $1,797 a month and Gear 2 at $2,997 a month, month to month. Gear 3 at $5,000 a month, Gear 4 at $8,000 a month and Gear 5 at $10,000 a month, on rolling 90-day terms. Gear 6 · Custom is priced on a scoping call, with custom terms. Prices are in US dollars; Spanish pages show the same numbers in euros.
- Optional additions
- A $5,000 authority sprint, $1,797/month US visitor identification, and an $8,000 website rebuild and migration. The $3,000 migration fee can be waived with explicit acceptance of a six-month core-plan commitment.
- Guarantees
- Gears 1–5 carry a 30-day delivery guarantee. Qualified Gear 1 and Gear 2 clients have a conditional 30% traffic guarantee. Gear 6 is outside the standard guarantees unless its Order says otherwise. Terms
- What we never promise
- A ranking, an AI citation or a recommendation. No one controls what an AI assistant says.
- Research
- Which AI SDR tools do ChatGPT and Perplexity recommend? (September 2026)
- Contact
- hello@shifter.co
In one paragraph
Shifter provides done-for-you SEO and AI search for B2B companies. We help a company appear when buyers search for what it sells, or ask an AI assistant for recommendations. The work covers research, content, website improvements, earned links and mentions, PR distribution, and measurement of how the company appears in AI answers. Shifter is operated by Shifter Strategy FZ-LLC and was founded by Fabian Cid.
Company
| Name | Shifter |
|---|---|
| Legal entity | Shifter Strategy FZ-LLC |
| Registration | Commercial licence No. 17003064, issued by RAKEZ (Ras Al Khaimah Economic Zone) |
| Registered address | BIZ00213 Compass Building, Al Shohada Road, Al Hamra Industrial Zone-FZ, Ras Al Khaimah, United Arab Emirates |
| Website | https://shifter.co (English) · https://shifter.co/es (Spanish) |
| Contact | hello@shifter.co |
| Profiles | LinkedIn ↗ · Crunchbase ↗ · Clutch ↗ |
Founder
Fabian Cid, founder. Before Shifter, he led a team in Google Ops and founded Hotghostwriter, a 400-person ghostwriting company. He sets the priorities for every client. LinkedIn ↗
Who we work with
B2B companies, especially software companies whose buyers compare options before they talk to sales.
Plans and prices
| Plan | Price | Term |
|---|---|---|
| Gear 1 | $1,797 a month | Month to month |
| Gear 2 | $2,997 a month | Month to month |
| Gear 3 | $5,000 a month | Rolling 90-day terms |
| Gear 4 | $8,000 a month | Rolling 90-day terms |
| Gear 5 | $10,000 a month | Rolling 90-day terms |
| Gear 6 · Custom | Priced on a scoping call | Custom terms |
- EUR: Spanish pages show the same numbers in euros.
- Guarantees: Gears 1–5 carry a 30-day delivery guarantee. Qualified Gear 1 and Gear 2 clients have a conditional 30% traffic guarantee. Gear 6 is outside the standard guarantees unless its Order says otherwise. Terms
- What we never promise: a ranking, an AI citation or a recommendation. No one controls what an AI assistant says.
How we measure
- Client work: we track agreed buyer questions on ChatGPT and Gemini, run on a fixed schedule, and saved with the date, engine, mode and country.
- Published research: our September 2026 study used ChatGPT and Perplexity. Each report names its engines, dates, modes and location.
- Counting: a company counts as "recommended" only when an answer presents it as an option. A mention and a link are counted separately.
- Details: Measurement notes
Research you can cite
- Which AI SDR tools do ChatGPT and Perplexity recommend? (September 2026). This study asked 15 buyer questions, each run twice, a day apart, on both engines.
- How ChatGPT, Gemini and other AI engines find their answers. It's based on each engine's own documentation, and every row shows the date it was checked.
How to cite: Shifter, "<report title>", <month year>, <URL>. Please keep the run dates and location with any number you quote. Answers vary by run, account and location.
Corrections: if you think we miscounted, email hello@shifter.co. We re-run the question and publish a dated note either way.
Independence
Shifter is independent. It isn't affiliated with, endorsed by or sponsored by OpenAI, Google, Anthropic, Perplexity, Microsoft or any company named in our research. Product names are trademarks of their owners. We don't accept payment for inclusion in our research.
Media assets
Logo: https://shifter.co/assets/shifter-logo.png (512 × 512). For a founder photo or other assets, email hello@shifter.co.
