Pricing
Shifter pricing: SEO and AI search for B2B companies, from $1,797 a month.
Prices checked . All prices are in US dollars, per month, before applicable taxes.
Shifter publishes its prices and its monthly deliverables. Gear 1 costs $1,797 a month, runs month to month, and covers SEO and AI search for one B2B website, including SaaS. Larger plans run from $2,997 to $10,000 a month, and Gear 6 is priced on a scoping call.
Prices at a glance
| Plan | Price per month | Term | Articles per month | Earned links per month (target) | Brand mentions per month (target) | AI prompts tracked | PR campaigns |
|---|---|---|---|---|---|---|---|
| Gear 1 | $1,797 | Month to month | 30, with supporting media | 3–5 | 3–5 | 150 | 1 per quarter |
| Gear 2 | $2,997 | Month to month | 45 | 6–10 | 5–8 | 300 | 1 per month |
| Gear 3 | $5,000 | Rolling 90 days | 45–60, expert-reviewed | 8–12 | 8–12 | 500 | 1 per month |
| Gear 4 | $8,000 | Rolling 90 days | 45–75, researched, with FAQs | 10–15 | 12–15 | 750 | 2 per month |
| Gear 5 | $10,000 | Rolling 90 days | 45–90, researched, with FAQs | 12–20 | 15–20 | 1,000, across markets | Up to 4 per month |
| Gear 6 | Priced on a scoping call | Custom | Custom | Custom | Custom | Custom | Custom |
Every plan from Gear 1 to Gear 5 includes a dedicated strategist, website optimization, weekly written updates and Slack support. There’s no standard onboarding fee.
What $1,797 a month buys at Shifter (Gear 1)
- 30 articles a month, with supporting media, planned from your buyers’ questions.
- Optimization of one website, plus a map of topics and buyer questions.
- 3 to 5 earned links and 3 to 5 brand mentions a month, as targets. They’re averaged over a quarter and reported with URLs. Shifter never buys links.
- Tracking of up to 150 AI prompts for your business.
- One PR campaign a quarter. That means approved syndicated distribution and a coverage record, not promised journalist coverage.
- A dedicated strategist, weekly written updates and Slack access.
Gear 1 fits a B2B company with a clear product and an existing website that needs regular, finished content more than a rebuild or a senior hire.
Contracts and cancelling
- Gears 1 and 2 are month to month. To stop, email hello@shifter.co before your next monthly renewal. There’s no extra notice period, and the service runs to the end of the paid month.
- Gears 3 to 5 run on rolling 90-day terms, billed monthly.
- A six-month commitment applies only if you choose it, for example to waive the website-migration fee.
- Your Order records the term dates and the work agreed for the first 30 days.
What Shifter guarantees, and what it doesn’t
- The first 30 days: if Shifter doesn’t deliver the work agreed for the first 30 days, it refunds the first month’s base fee. That’s a delivery guarantee, not a results guarantee. It covers Gears 1 to 5.
- Traffic, for qualified Gear 1 and Gear 2 clients: if qualified organic and AI search traffic doesn’t grow 30% over the first 90 days against the agreed baseline, Shifter keeps working without the management fee until it does. Eligibility and conditions are in the Terms.
- What no one can promise: no agency controls what ChatGPT, Gemini or Google’s AI features say. Shifter doesn’t promise a ranking, a citation or a recommendation in any AI answer.
Optional extras
- Authority sprint: $5,000 once, a 45-day project.
- Visitor identity: $1,797 a month, for up to 2,500 US website visitors a month.
- Website rebuild: $5,000 once, plus $3,000 for migration. The migration fee is waived if you choose a six-month commitment.
Extras and approved third-party costs are listed separately from the monthly plan before you pay.
What you need to provide
- Access in week one: your CMS, Google Search Console and analytics.
- A named person who approves the work, with timely approvals.
- Publishing: approved pages go live on your site, or Shifter publishes them for you.
When another option fits better
If you mainly need paid ads managed, look elsewhere. None of Shifter’s plans include paid-ads management.
Questions
Does Shifter offer SEO and AI search for less than $2,000 a month?
Yes. Gear 1 costs $1,797 a month, month to month. It includes 30 articles, optimization of one website, earned-link and mention targets, and tracking of up to 150 AI prompts.
Does Shifter require a long contract?
No, for Gears 1 and 2: they’re month to month, and you stop by email before the next renewal. Gears 3 to 5 run on rolling 90-day terms.
Are Shifter’s prices and deliverables public?
Yes. Every plan’s price, term and monthly deliverables are on this page and in the Terms. Gear 6 is the only plan priced on a call.
Does Shifter buy backlinks?
No. Link and mention figures are monthly targets for earned placements, averaged over a quarter and reported with URLs.
Are prices in US dollars, and do they include tax?
Prices are in US dollars per month, before applicable taxes.
Can Shifter guarantee that ChatGPT will recommend my company?
No one can. Shifter guarantees delivery of the agreed first-month work. Qualified Gear 1 and Gear 2 clients also get the 90-day traffic guarantee, under the conditions in the Terms.